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Art Alumni: Prepared for Success (3/3) |
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Laure Hanks ’05 was an art and writing double-major at Houghton. She now works outside Pittsburgh, PA as a graphic designer and Web coordinator for Infinity Concepts, a marketing firm that helps ministries and churches with strategic planning, branding, television/radio placement and fundraising. In her spare time, Hanks does freelance work—logo design, event invitations and announcements, posters, ads, web sites and more. (Check out www.axiomdesignworks.com) She writes:
understand that design really does make a huge difference in
setting the tone, presenting the core idea and making a
lasting impression. It definitely makes all the hard work
worthwhile. My classes at Houghton prepared me very well for my job, especially the in-class critiques. At Houghton, I had to sit through a lot of tough peer reviews and see my work covered in corrections and instructions from my professors, which made me much less nervous about hearing the critiques of my coworkers. A classroom environment that allowed for debate and discussion prepared me for the meetings and brainstorming sessions that we have almost every day. When I am dealing with clients, I often think back to psychology and organizational communication class, and when I am trying to come up with new and creative ideas, I refer to marketing and writing classes. And certainly all the skills I learned in my graphics
classes and independent studies have given me a great foundation to build on.
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It
can be very hard to please people in this profession because
it seems that almost everyone fancies himself a designer if
he knows how to download free fonts from the Web. But every
once in a while, I really “nail” the concept, and it makes
up for all the frustration. I love when clients suddenly