Academic Programs
and Majors

Integrated Marketing Communication

Rhetorical
Communication

Media Arts and Visual Communication

Theater Emphasis

Department Faculty

Integrated Marketing Communication

An important and challenging communication task happens when we shepherd messages in and out of organized communities and associations of large numbers of people. "Public relations," "marketing," "advertising" – these complex components of organizational life require integration and integrity to ethically serve people's needs.

The marketing/PR track would build on basic core communication courses offered at Houghton to develop a defined competence in the communication components of marketing. These components include advertising, public relations, marketing events such as trade shows, direct mail or other forms of one-to-one communication, and web-based or electronic initiatives.

Where can it take me?

The focus of integrated marketing communication is to enable students to enter profit or not-for-profit businesses or organizations and assume a role in a marketing or promotions department with the ability to understand, manage and implement an expected set of professional tasks.