CM 430 Integrated Marketing Communications
Focuses on both the theory and practice of blending strategies and tactics within the discipline of market communications. Explores ways to unify disparate initiatives with Marketing, Advertising, Public Relations, Sales Promotion, Branding and Event Management to achieve maximum, coordinated effectiveness in the marketplace. Prepares students for today’s workplace by studying the manner in which current organizations practice Marketing for cost-effective results. While Marketing Principles touches on Public Relations and Sales Promotion, this course will include a more thorough study of these areas so students are prepared for today’s marketing environment.