Communication with Concentration in Integrated Marketing Communication

BA/BS 35-37 hours (19 hours of core courses; 2 co-requisite hours; 14-16 hours of concentraton courses)

The concentration in Integrated Marketing Communication builds on basic core courses to develop a defined competence in the communication components of marketing. These components include advertising, public relations, marketing events such as trade shows, direct mail or other forms of one-to-one communication, and web-based or electronic initiatives. The focus of this concentration is to enable students to enter profit or not-for-profit businesses or organizations and assume a role in a marketing or promotions department with the ability to understand, manage and implement an expected set of professional tasks.

COMM 101 Presentational Speaking (also satisfies the Integrative Studies Community: Communication requirement) 2
Total 2
Required CoursesCredits
COMM 205 Introduction to Communication Theory 4
COMM 214 Introduction to Mass Media 4
COMM 215 Interpersonal Communication 4
COMM 216 Organizational Communication 3
COMM 417 Seminar in Public Communication 4
Total 19
Concentration CoursesCredits
COMM 218 Marketing Principles (also listed as BADM 218) 4
BADM 319 Marketing Research 2
COMM 324 Advertising and Public Relations Principles (also listed as BADM 324) 4
COMM 335 Integrated Marketing Communication Seminar (also listed as BADM 335) 2
One elective course with COMM prefix 2-4
Concentration Total  14-16

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