Rob Goodling
Rob Goodling
Author: Shawn Gillis
Categories: Academics|Business

Houghton College is pleased to welcome Rob Goodling ’92 as November’s Guest Executive Dinner speaker on Friday November 9, 2012.   Goodling received a B.S. in business administration from Houghton College and went on to earn his M.B.A. at the Alfred Lerner College of Business and Economics at the University of Delaware in 2001. 

Goodling, senior vice president of segment marketing at Bank of America, specializes in developing retail marketing strategies to acquire new customers and deepen relationships with existing customers.  Rob has been in the financial services industry for 18 years.

Prior to joining Bank of America, he held business development and analytics roles across several product lines at MBNA America, General Electric, and Visa.  While at MBNA, Rob held multiple positions in sales, marketing, and analytics across several lines of business including Consumer Card, Small Business Card, Commercial Card, and P&C Insurance.

After 12 years with MBNA, Rob took a job with GE Capital as a marketing manager on the Lowes private label card account, where he was responsible for building the Commercial Card portfolio. From there he moved to Visa where he was an account executive responsible for managing the debit and prepaid relationship between Bank of America and Visa. This role with Visa opened the door for his current position with Bank of America.

Houghton holds monthly Guest Executive Dinners for the purpose of exposing both business and non-business students to marketplace professionals from a variety of fields and areas of expertise.  Goodling will lecture on Friday evening beginning at 5 p.m. in the South End Dining Room in the Houghton College dining hall. This is a ‘scan-in-and-pick-up-your-meal’ event open to all community members, Houghton students and faculty.

For any questions or reservations, contact Michelle Miller at or call: 585.567.9338.