Houghton Online | Integrated Marketing and Communication Degree

Developing a defined competence in the communication components of marketing, including advertising, public relations, marketing events, and electronic initiatives.


B.S. OR B.B.A.

Bachelor of Science or Bachelor of Business Administration online degrees available

100% ONLINE

Convenient and customizable non-cohort model to allow for individualized planning

8-WEEK COURSES

with six start dates per year.

18 MONTHS

or less to graduate with full-time & part-time options available

Learn more about Houghton’s online programs today

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About the Integrated Marketing and Communication Degree

The focus is to enable students to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks. This online marketing and communication degree will provide students with the skills needed to succeed in the ever-changing business landscape. 

An integrated marketing and communication degree is for:

  • Experienced marketing professionals seeking a marketing and communication B.S. who want to solidify their knowledge and skills.
  • Individuals who wish to enter the marketing field and need a bachelor’s degree in marketing to open doors.

Skills acquired:

  • Understand marketing concepts and practices.
  • Examine how marketing is integrated within an organization.
  • Develop marketing plans and formulate marketing strategies to fit a variety of environments.
  • Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives.

Admissions Requirements

Admissions overview

To qualify for admission, students must meet the following criteria:

  • At least 63 transfer hours
  • 2 years of work experience
  • Minimum 2.0 GPA*

*An applicant with deficiencies in some of these areas may be offered admission with appropriate evidence supporting the student’s ability to succeed.

Applying is easy!

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Potential Career Options

  • Advertising
  • Corporate Communication
  • Integrated Marketing Communication
  • Public Relations

Program requirements & course details

Integrated Marketing and Communication CoursesCore Courses
  • Integrated Marketing & Communication Courses
  • BADM/COMM 304 -  Social Media Marketing (3)
  • BADM/COMM 312 - Advertising Principles (3)
  • BADM/COMM 315 - Public Relations Principles (3)
  • BADM 319 - Marketing Principles (3)
  • AND Choose 1 course options below
  • BADM/COMM 335 - Integrated Marketing Communication (3)
  • COMM 215 - Interpersonal Communication (3)
  • PSY 218 - Social Psychology (3)
  • SOC 335 - Diversity in the Workplace (3)
  • ID 200 - Student Success Seminar 1
  • BADM 300 - Business Writing 3
  • BADM 210 - Fundamentals of Management 3
  • PHIL 303 - Organizational Ethics 3
  • BADM 475 - Organizational Development 3
  • BADM/PSY 309 - Statistics 3
  • ECON 201 - Intro to Economics 3
  • BADM 202 - Accounting and Finance Principles 3
  • BADM 218 - Marketing Principles 3

Houghton College Online Degree

124 Credits

37 within Integrated Marketing major
51 electives
36 general education
87 maximum transfers allowed

I enjoyed the experience so much that when I graduated [with a bachelor's degree], I finished on a Monday and I started an accelerated master's program the next Monday."

Liz Farmer, Class of 2008

Online program facts.

No Required Class or Login Times

Complete your degree when it's convenient for you

Full Time or Part Time

Flexible options allow you to maintain employment if desired

No Tests

Professors challenge you to apply learned material instead of rote memorization

We would love to have you at Houghton College!
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