Integrated Marketing and Communication Degree

Developing a defined competence in the communication components of marketing, including advertising, public relations, marketing events, and electronic initiatives.


B.S. OR B.B.A.

Bachelor of Science or Bachelor of Business Administration Online Degrees Available

100% ONLINE

Convenient and customizable non-cohort model to allow for individualized planning

8-WEEK COURSES

with six start dates per year.

18 MONTHS

or less to graduate with full-time & part-time options available

Learn more about Houghton’s online programs today

About the Integrated Marketing and Communication Degree

The focus is to enable students to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks. This online marketing and communications degree will provide students with the skills needed to succeed in the ever-changing business landscape. 

An integrated marketing communication degree is for:

  • Experienced marketing professionals seeking a Marketing and Communication B.S. who want to solidify their knowledge and skills
  • Individuals who wish to enter the marketing field and need a Bachelor’s Degree in marketing to open doors

Skills acquired:

  • Understand marketing concepts and practices
  • Examine how marketing is integrated within an organization
  • Develop marketing plans and formulate marketing strategies to fit a variety of environments
  • Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives

Admissions Requirements

Admissions overview

To qualify for admission, students must meet the following criteria:

  • At least 63 transfer hours
  • 2 years of work experience
  • Minimum 2.0 GPA*

*An applicant with deficiencies in some of these areas may be offered admission with appropriate evidence supporting the student’s ability to succeed.

Applying is easy!

An admission counselor is standing by to answer your questions. View our checklist and more to get started.

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Potential Career Options

  • Advertising
  • Public Relations
  • Integrated Marketing Communication
  • Corporate Communication

Program requirements & course details

Integrated Marketing & Communication CoursesCommon Core Courses
  • CM 331 Marketing Principles 3
  • CM 242 Advertising Principles 3
  • CM 356 Marketing Research 3
  • CM 430 Integrated Marketing and Communication 3
  • PY 300 Adult Development  3
  • ID 200 Student Success Seminar 1
  • BU 300 Business Writing 3
  • BU 315 Work Team Dynamics 3
  • BU 400 Fundamentals of Management 3
  • ST 400 Quantitative Decision Making 3
  • SO 400 Diversity in the Workplace 3
  • PH 400 Personal and Professional Ethics 3
  • BU 430 Organizational Development 3

View Course Catalog

Houghton College Online Degree

124 Credits

37 within Integrated Marketing major
51 electives
36 general education
87 maximum transfers allowed

I enjoyed the experience so much that when I graduated [with a Bachelor's Degree], I finished on a Monday and I started an accelerated Master's program the next Monday."

Liz Farmer, Class of 2008

Online program facts.

No Required Class or Login Times

Complete your degree when it's convenient for you

Full Time or Part Time

Flexible options allow you to maintain employment if desired

No Tests

Professors challenge you to apply learned material instead of rote memorization

We would love to have you at Houghton College!
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