ADC 218
Marketing Principles
Option Course
Note With Regards to Course Manual & Assignments: unlike other P.A.C.E. courses, there will be no assignments due prior to the start of the course or due for Module #1. Also unlike other P.A.C.E. courses, you will obtain the course manual from Houghton's Course Management System (Moodle). You will receive an email from your instructor or academic advisor once available.
This online course will be arranged in five learning modules. Each module will be two weeks in length and will consist of reading, online dialoguing, and additional assignments to enhance your learning.
Course Description
An overview of consumer
behavior and strategies related to product development, pricing,
promotion, and distribution of consumer and business products and
services in domestic and international markets.
| COLLABORATING FACULTY | |
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Daniel C. Minchen Teaching Location: 2011 Fall Session 2 - Online |
Course Delivery Method
This course will be entirely online. However, online learning is not alone learning. The course will be extremely interactive to include a good measure of asynchronous dialogue. This is a type of written dialogue where you post comments that other students and the instructor will respond to and a threaded conversations will be started and continued. There will be various threaded conversations throughout the course.
Online Learning Information: links to various web pages with information and strategies on how to be successful in an online learning environment. Also includes links to videos on how to navigate Moodle.
The course will be delivered through Moodle, Houghton's (CMS) Course Management System.
Enter Moodle
To enter Moodle click on the link above or type the following
address into your web browser:
http://moodle.houghton.edu.
Once you have entered your Username and Password on the left of the
screen you will see all of the courses that you are registered for
by Click on 'My Home' on the left. Click on ADC218 Marketing
Principles in the middle of the screen under Course Overview.
Note: you will need your Houghton College Username & Password to access Moodle. If you have misplaced your credentials, please contact the P.A.C.E. Office at: pace@houghton.edu
Dates of Class Modules| Module Number | Module Dates |
| Module One | October 1 - October 14, 2011 |
| Module Two | October 15 - October 28, 2011 |
| Module Three | October 29 - November 11, 2011 |
| Module Four | November 12 - December 2, 2011 |
| Module Five | December 3 - December 16, 2011 |
| Further details on the course and due dates for assignments will be outlined in the course manual to be obtained from Moodle | |
