FOR IMMEDIATE RELEASE -- February 25, 2005
CONTACT: Jason Mucher, Director of Athletic Communications (585) 567-9648

 HOUGHTON, NAIA TACKLE CHARACTER ISSUES IN SPORT

 

HOUGHTON, N.Y. – Haywood Hale Broun is noted for saying, “Sports do not build character. They reveal it.”

 

While it is true to say that the game itself may not help an athlete develop character, the quote fails to address the major role played by parents, coaches, referees, teammates, and community members who, as “role models”, can influence young athletes in positive ways. They, in a sense, can become the foundation for an athletes’ character development. A noted speaker on teaching character through sport recently offered his own version of Broun's famous quote: “sports don’t teach character, coaches do.”

 

Today, more than 52 million boys and girls participate in organized sports in the U.S. However, more than 70 percent of youth give up traditional team sports by the age of 13, citing poor relationships with coaches and parents as the determining factor.

 

This attrition, combined with a media culture that showcases increasingly abhorrent behavior by athletes, coaches, fans, and parents demands change.

 

So, who do these young athletes turn to for direction?

 

The National Association of Intercollegiate Athletics (NAIA), an organization of some 290 institutions – including Houghton College – established the Champions of Character Initiative in 2000 to instill an understanding of character values in sport, and provide student-athletes, coaches, and parents the training to help them know the right thing, do the right thing, and value the right thing inside and outside the sports setting.

 

In essence, the program aims to change the culture of sport by teaching character through the core values of respect, responsibility, integrity, servant leadership, and sportsmanship. A coach at a recent NAIA meeting said it might be more fitting to say the program’s goal is to “change culture through sport.”

 

“The culture of sport is out of perspective,” said Bruce Brown, national presenter on the initiative for the NAIA. “Every night on SportsCenter, we see $8-million athletes who say, ‘I don’t have to practice.’ They have a sense of entitlement. The danger is in the trickle down of that attitude from the professional athlete to the 10-year-old kid. What they see affects how they react to a coach, teammate or official.”

 

A recent survey of high school athletes, conducted by the Josephson Institute of Ethics, found that high school athletes are engaging in unsportsmanlike behavior and breaking the rules of the game because they believe that cheating is the way to success. The athletes also said that coaches aren’t setting good examples, cheating and stealing away from the field of play is rampant, and hazing and bullying are commonplace.

 

Seeing that the culture of sports in America has been negatively influenced by widespread incidents of violence, lack of respect and unsportsmanlike conduct, the NAIA introduced the Champions of Character Program, challenging each member institution with recognizing problem areas and implementing solutions that will improve the athletic environment on campus and in their own local communities.

 

Specifically, the NAIA believes that people are not participating in athletics for the right reasons and that it should be the role of small colleges in America to begin moving the culture of sport in the right direction. “It won't take place at the professional level because the driving factor is money. The same thing can be said about large universities,” said Brown, a former college coach and administrator. “Local youth sports don’t get enough attention, so it is up to the small colleges to take up this role.

 

“NAIA schools are unique because the schools are so diverse, and typically are located in small towns,” Brown added. “The student-athletes are visible and approachable in their communities. They can be models of a being a champion of character. Our athletes can go out and teach these same things to these young kids.”

 

Brown and other NAIA representatives have been traveling the country in support of the program, making dynamic presentations for corporate audiences, teams and clubs, and organizations wishing to impart messages about character values impacting success.

 

NAIA schools, like Houghton, have been using their own coaches and athletes to re-enforce the message.

 

HOUGHTON’S INVOLVEMENT IN CHARACTER DEVELOPMENT

Houghton College has become actively involved in this initiative, providing educational programming to its own coaches and athletes and reaching further into the local communities through its summer camps and offering special on-campus speakers. Houghton’s efforts have not gone unnoticed by the NAIA, which has recognized Houghton as a Champions of Character Institution in each of the four years of the program.

 

“We are pleased to be involved in this highly important program,” said Houghton Athletics Director Skip Lord. “The Champions of Character initiative is a natural fit for Houghton and the mission of our department. We are continually seeking new ways to share the character values on our campus and in the local communities.”

 

In the past year alone, Houghton College:

 

        Created a Champions of Character award for local high school athletes who have demonstrated the core values of the program during the past year. The award presentation was made in front of 300 local athletes at an assembly held on Houghton’s campus in April.

 

        Brought in former professional athlete Todd Blackledge to speak on “Being a Difference Maker.” More than 300 local high school athletes were in attendance.

 

        Stressed the Champions of Character core values during daily presentations at its basketball and volleyball camps. Each camp also included an overview of the Champions of Character program and a look at the NAIA. Select volleyball campers received t-shirts for their demonstration of the “core value of the day,” while the basketball campers signed a poster stating they wanted to be “champions of character.”

 

        Established a new program in 2004-05 called the Champions of Character Kids’ Club. This initiative was implemented to encourage youth 13 and under to attend Houghton athletic contests, but also includes elements to teach the core values of the Champions of Character program. The Champions of Character logo appears on all promotional material for the program, including t-shirts given to all Kids’ Club members.

 

        Also, Houghton teams volunteered on Martin Luther King, Jr. Service Day, tackling work projects throughout Western New York in the spring, the men’s and women’s soccer teams helped clean the Houghton Academy dorms before the fall semester, and the men’s basketball team participated in a kids’ reading program at the King Charter School in Buffalo in November.

 

HOUGHTON SELECTED AS CHARACTER PROGRAM CENTER

The next step for the NAIA is to expand the reach of the initiative by establishing Champions of Character Program Centers on campuses across the nation. And Houghton has been chosen as one of only 13 NAIA schools to serve as one of these Program centers.

 

These centers will allow NAIA coaches and athletes to serve as certified instructors and trainers to work with youth as well as career and volunteer coaches to educate, promote, and incorporate the five core character values within the daily activities of youth in their communities.

 

The NAIA held a session in December at their national office in Olathe, Kan., to begin training coaches and administrators from these 13 charter schools. Five representatives from Houghton were in attendance, including men’s soccer coach Matthew Webb, who serves as the college’s Champions of Character coordinator.

 

“Being a program center ties in very well with the mission of our college and with what we are already doing through the Champions of Character program,” said Webb. “This is just the next step. We want to continue to build on what we’ve been doing and reach as many people as we can. We want to be seen as the primary source for character education through sport in the Northeast.”

 

Webb foresees the Program Center offering training to local colleges, high schools, youth sports organizations, and to parents. “We would like to be able to provide presentations to these groups on appropriate behavior and the value and benefits of teaching character in the sport setting,” he added.

 

The college is currently working with the NAIA to finalize a character education curriculum that could be used throughout the school year by coaches in the local schools.

 

For Houghton to maintain its Program Center status, the college’s coaches and athletes must go through a variety of training courses offered through the NAIA, a minimum of 12 student-athletes must be designated as students of character, and the college must provide outreach programming to at least 2,500 people each year.

 

Houghton has already begun meeting these requirements, including the creation of the first Athletes Leadership Council, a group of 12 student-athletes who will serve as an advisory group to the athletic department administration, provide feedback for the Champions of Character program, and serve as liaisons between their fellow athletes and the athletic department administration.

 

For more information on the NAIA Champions of Character Program, go online:

http://www.naia.org/campaign/character/index.html

 

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Houghton, a Christian college of 1,300 students in Western New York, is a member of the National Association of Intercollegiate Athletics and the American Mideast Conference. Houghton has been named a Champions of Character Institution for the past three years for its active involvement in the NAIA’s Champions of Character Initiative, a program that aims to teach the character values of respect, integrity, responsibility, servant leadership, and sportsmanship through athletics. Houghton coaches and student-athletes are working directly with youth organizations, schools, and civic groups to educate, promote and incorporate these values within the sporting or daily activities of youth and adults.

 

 

 

 

 

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