Integrated Marketing Communication Major

The integrated marketing communication degree at Houghton College develops a defined competence in the communication components of marketing, including advertising, public relations, marketing events, and electronic initiatives.

The focus is to enable students to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks. This online marketing and communication degree will provide students with the skills needed to succeed in the ever-changing business landscape.

An integrated marketing communication degree is for:

  • Individuals who wish to enter the marketing field and need a bachelor’s degree in marketing to open doors.

Skills acquired:

  • Understand marketing concepts and practices.
  • Examine how marketing is integrated within an organization.
  • Develop marketing plans and formulate marketing strategies to fit a variety of environments.
  • Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives.

Why Major in Integrated Marketing Communication?

  • Study with faculty members who have years of professional business experience in a variety of fields, including (but not limited to) broadcasting, manufacturing, healthcare, retail, nonprofits, banking, public relations, higher education and human resource management.
  • Join the 100 percent of Houghton business majors who are employed or in graduate school one year after graduation (according to a survey done in 2014).

Major Requirements

Faculty Members with Solid Experience in the Field

Many of our business faculty members have 25 years or more of professional working experience prior to their academic career. Our professors have served as Certified Public Accountants, human resource managers, financial consultants, public relations directors, business analysts, television and radio broadcasters, communication strategy managers, organizational effectiveness consultants, lawyers, and entrepreneurs. The experience they bring into the classroom enriches and validates what students are learning through their coursework.


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