Integrated Marketing Communication Minor

Required Courses Credits
BADM/COMM 218 – Marketing Principles 3
BADM/COMM 312 – Advertising Principles 3
BADM/COMM 315 – Public Relations Principles 3
BADM 319 – Marketing Research 3
Additional 3 credits selected from the following: 3
BADM/COMM 304 – Social Media Marketing or BADM 340 – eCommerce (3)
BADM/COMM 335 – Integrated Marketing Communication (3)
COMM 314 – New Media and Society (3)
PSY/SOC 218 – Social Psychology (3)
Total 15