BEST Talks: Carmen McKell ’87 (Virtual Event)

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September 2 @ 7:00 pm - 8:00 pm


Virtual Event
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Join Carmen McKell ’87 Co-Founder and President of Avrij Analytics, a sports intelligence company based in Ottawa, Ontario Canada for her BEST Talk.  Carmen will be speaking about the importance of utilizing data science in professional sports, including her experience working alongside NFL teams.

Carmen McKell is an Entrepreneur and Data Scientist with 27 years of experience in sports, health, and management analytics. Since 1995, she founded three successful data science organizations and is currently one of the co-founders of Avrij Analytics, a sports analytics company that helps professional sports teams evaluate player character using text, photo and video analysis.  The team, made up of software engineers, mathematicians, and statisticians, are driven by a passion to reinvent the athlete recruitment process using game-changing AI technology. In 2015, Carmen worked with Houghton College to develop the first Christian liberal arts degree program in data science.  Carmen was also honored in 2019 with Houghton’s Distinguished Alumna Award.

BEST represents Business, Education, Science, and Technology and the opportunity to engage with some of Houghton’s best and brightest alumni and friends.

Guests will share some of their best stories and advice and their personal and professional journeys. After the presentation, attendees will have the opportunity to ask questions and meet the evening’s guest(s).

Location: Virtual

Please contact the Office of Advancement with further questions. 585.567.9340 or

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