Integrated Marketing Communication

Develop a defined competence in the communication components of marketing, including advertising, public relations, marketing events and electronic initiatives.

The focus of the Integrated Marketing Communication degree is to enable students to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks. This online marketing and communication degree will provide students with the skills needed to succeed in the ever-changing business landscape.

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Complete your degree when it's convenient for you.

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Flexible options allow you to maintain employment if desired.

An integrated marketing and communication degree is for:

  • Experienced marketing professionals seeking a marketing and communication B.S. who want to solidify their knowledge and skills.
  • Individuals who wish to enter the marketing field and need a bachelor’s degree in marketing to open doors.

Skills acquired:

  • Understand marketing concepts and practices.
  • Examine how marketing is integrated within an organization.
  • Develop marketing plans and formulate marketing strategies to fit a variety of environments.
  • Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives.

Potential Career Options

  • Advertising
  • Corporate Communication
  • Integrated Marketing Communication
  • Public Relations

Major Requirements

Integrated Marketing Communication (BBA/BS)

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Courses are 8 weeks in length


All courses are fully online


Graduate in 18 months or less

Integrated Marketing Communication Degree

124 credits

36 General Education Credits

37 Integrated Marketing Communication Major

51 Elective Credits

87 Maximum Transfer Credits Allowed

Required Courses

Integrated Marketing Communication Courses

  • BADM/COMM 304 - Social Media Marketing (3)
  • BADM/COMM 312 - Advertising Principles (3)
  • BADM/COMM 315 - Public Relations Principles (3)
  • BADM 319 - Marketing Principles (3)
  • Choose one: BADM/COMM 335 - Integrated Marketing Communication (3), COMM 215 - Interpersonal Communication (3), PSY 218 - Social Psychology (3) or SOC 335 - Diversity in the Workplace (3)

Core Classes

  • ID 200 - Student Success Seminar (1)
  • BADM 300 - Business Writing (3)
  • BADM 210 - Fundamentals of Management (3)
  • PHIL 303 - Organizational Ethics (3
  • BADM 475 - Organizational Development (3)
  • BADM/PSY 309 - Statistics (3)
  • ECON 201 - Intro to Economics (3)
  • BADM 202 - Accounting and Finance Principles (3)
  • BADM 218 - Marketing Principles (3)


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