The focus of the Integrated Marketing Communication degree is to enable students to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks. This online marketing and communication degree will provide students with the skills needed to succeed in the ever-changing business landscape.

An integrated marketing and communication degree is for:

• Experienced marketing professionals seeking a marketing and communication B.S. who want to solidify their knowledge and skills.
• Individuals who wish to enter the marketing field and need a bachelor’s degree in marketing to open doors.

Skills acquired:

• Understand marketing concepts and practices.
• Examine how marketing is integrated within an organization.
• Develop marketing plans and formulate marketing strategies to fit a variety of environments.
• Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives.

Potential Career Options

• Advertising
• Corporate Communication
• Integrated Marketing Communication
• Public Relations

Major Requirements

Integrated Marketing Communication (BBA/BS)