SPRING 2021 HIGHLIGHT: Houghton Students Present at Virtual Undergraduate Research Conference

May 26, 2021

Marketing research student, Andrea Taboni, showcased a video presentation for PYURA (Penn-York Undergraduate Research Association) regional academic conference in April, displaying her qualitative and quantitative findings on the topic of sports apparel marketing.

Under normal conditions, the PYURA Annual Conference brings together undergraduates from Northern Pennsylvania and the Southern Tier region of New York state to provide an opportunity to gain valuable feedback regarding their projects, meet and interact with faculty and students from various colleges and universities, and learn more about academic research. However, with the COVID-19 pandemic present, the 2020-2021 PYURA conference was delayed from the fall semester, transitioning to an online format, allowing participants to continue to share their research with students and faculty from other institutions.

“The students in my marketing class this year did an exceptional job conducting original research,” noted Dr. Mark Borchert, incoming Professor of Business. “Andrea’s study found such interesting results related to the sports apparel industry.  I was delighted she had an opportunity to share her work with the wider academic community.”