Integrated Marketing Communication Major

The integrated marketing communication degree at Houghton College develops a defined competence in the communication components of marketing, including advertising, public relations, marketing events, and electronic initiatives.

The focus is to enable students to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks. This marketing and communication degree will provide students with the skills needed to succeed in the ever-changing business landscape.

Skills acquired:

  • Understand marketing concepts and practices.
  • Examine how marketing is integrated within an organization.
  • Develop marketing plans and formulate marketing strategies to fit a variety of environments.
  • Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives.
Also Offered Online

124 Credits


Required Courses


Elective Courses and General Education

Degree Requirements

Why Major in Integrated Marketing Communication?

  • Study with faculty members who have years of professional business experience in a variety of fields, including (but not limited to) broadcasting, manufacturing, healthcare, retail, nonprofits, banking, public relations, higher education and human resource management.
  • Join the 100 percent of Houghton business majors who are employed or in graduate school one year after graduation (according to a survey done in 2014).

Application Requirements


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Complete the application here
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Documents and Supporting Materials

You’ll be asked to provide your official high school transcript, 1 recommendation letter, and your test scores (can be waived)

Personal Statement

The personal statement portion of our application for admission is perhaps the best place to truly tell your story, to tell who you are and what is important to you.
Personal Statement

Have Questions?

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