Integrated Marketing Communication Major

Promote, convince, and succeed in an ever-changing marketplace

Master the critical communication components of marketing, including advertising, public relations, marketing events, and digital initiatives. Be prepared to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks.

4+1 MBA Program

Students who have earned a BS degree in business can accelerate their MBA degree. Students can waive certain MBA foundation courses, allowing them to complete an MBA in one year. Be a part of ​​an online MBA designed to prepare you for faithful, thoughtful, skillful leadership – fully equipped to make a positive and lasting difference in your workplace, community and beyond.

Discover Houghton's MBA Program

What will I learn?

Through Houghton’s major in Integrated Marketing Communication, you will be prepared for a successful career in marketing as you:

  • Master fundamental marketing concepts and practices.
  • Identify key strategies for product management, pricing, promotion, and distribution to achieve marketing objectives.
  • Develop marketing plans and formulate marketing strategies to fit a variety of environments and target audiences.

124 Credits


Required Courses


Elective Courses and General Education

Degree Requirements

Prepare to Change the Marketplace

You will be equipped to enter into a role in marketing or promotions in profit or not-for-profit businesses and organizations. The Benn and Sally Forsyth Learning Commons offers a creative, collaborative space that houses the Mac Media Arts Lab. In addition to the computer workspaces in the classroom area of the Learning Commons, you will also have access to individual media production workspaces for projects incorporating multiple digital technologies.

Expand Your Expertise

When you study Integrated Marketing Communications, you can connect to another area of interest with a double major. Whether you have an interest in art, business, data science, writing, music or education, a double major gives you the opportunity to explore your gifts in a range of areas while being supported by nurturing and caring faculty.

Gain Professional Experience

Graduate with professional experience in the field through an internship built directly into the program. You will also have the opportunity to participate in Houghton Consulting Group or Houghton Student Enterprises, which provide networking opportunities with local business owners.

Program Outcomes

Students earning a BS in Integrated Marketing Communication from Houghton College are prepared for careers in the high growth industry of marketing, including but not limited to:

*Consider a double major in Data Science

Employment Expected to Grow 22%

for Market Research Analysts
U.S. Bureau of Labor StatisticsSource

What Graduates Say:

Application Requirements


Start Your Application

Complete the application here
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Documents and Supporting Materials

You’ll be asked to provide your official high school transcript and your test scores (can be waived)
Testing Policy

Personal Statement

The personal statement portion of our application for admission is perhaps the best place to truly tell your story, to tell who you are and what is important to you.
Personal Statement

Have Questions?

Discover if earning your degree in Integrated Marketing Communications from Houghton College is right for you.