Explore the complex world of visual media-making.
The Media Arts and Visual Communication concentration combines media theory, critical analysis, cultural studies, and creative studio practice. Students develop skills in photography, animation, graphic design, video production, and digital media while exploring how visual communication shapes culture and society.
Students learn to create visual media that is effective, creative, ethical, and socially engaged. The concentration emphasizes critical thinking, cross-disciplinary connections, and informed approaches to visual media-making. Coursework also explores emerging forms of media creation, distribution, and audience engagement beyond traditional media structures, including video blogs, digital storytelling, interactive media, and other online platforms.
Areas of Study
Video production and digital filmmaking Internet, interactive, and emerging media Social and political visual communication Graphic design and visual communication Information design and infographics Documentary media and personal storytelling Visual storytelling and narrative Photography, animation, and creative studio practice Digital storytelling and online media Visual communication for nonprofit and community organizations
Through this interdisciplinary approach, students develop the creative, technical, and critical skills needed to produce visual media for a changing media landscape.
Media Arts & Visual Communication Concentration - Degree Requirements
Course Highlights
COMM 243/ART 245 Graphic Design
This course introduces the theory and practice of graphic design communication. Learn the techniques needed to explore 2-D problems and how to interpret verbal language in visual form. You will also get to explore computer design.
COMM/ART 284 Introduction to Digital Imaging
This course introduces the tools and concepts of creating and manipulating images with digital technology. You'll spend time using Adobe Photoshop for projects and engage in class critiques. You will also learn to recognize digital equivalents of traditional art styles, techniques, and forms.
COMM 328 Digital Video II
This course builds on Digital Video I and expands your skills and advanced editing techniques. You'll be introduced to techniques such as multicamera production, compositing, green screen, and videoblogging. You'll be encouraged to prepare film festival submissions and you'll present an outline of cinematic communication history.
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